What is a good reach rate on Instagram?

To give you a benchmark, a Statista study from 2019 found that: Brands with less than 10k Instagram followers had an average reach of 8.4% on stories, and 26.6% on posts. Brands with 10k – 50k followers had an average reach of 5.4% on stories, and 25.1% on posts.

What is average reach on Instagram?

What is the average monthly reach per post on Instagram across all accounts? The average monthly reach rate on Instagram is 3,096.

Is a 10% engagement rate on Instagram good?

Instagram itself is coy about what a “good” engagement rate is. But most social media marketing experts agree that strong engagement falls around 1% to 5%. And Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59% in 2020.

What is a good audience growth rate on Instagram?

On average, brands doing a fine job on Instagram, can expect an increase of 6% -8% per month. That’s 3 times what’s commonly seen on Facebook, Twitter and Pinterest. So if you’re a brand, we’d suggest aiming for 6% growth per month as a strong goal.

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What is a good reach rate?

Larger: Brands with large followings should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story. Smaller: Brands with a smaller number of followers should aim to meet or exceed the higher benchmark of 36% of their audience through posts and 7% through Stories.

What is a good reach?

As we can see, almost 50% of the basketball players have a reach-to-height ratio of between 1.32 and 1.35. The median basketball player in the NBA Draft Combine has a standing reach about 1.335 times as long as their height. This means the average 6 ft tall basketball player should have a standing reach around 8 feet.

What is a good Instagram engagement rate 2021?

An engagement rate on Instagram between 1% and 3% is ok. It is the average result we can see on most profiles. If your engagement rate is higher than 3%, it means that your audience is very engaged and reacts a lot to your content. If it’s below 1%, people are not very interested in what you are trying to show them.

What is a good Instagram engagement rate 2020?

As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent.

Engagement rate of Instagram posts between January 2017 and July 2020, by post type.

Characteristic Engagement rate

What is considered high engagement?

Above 6% = very high engagement rate

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In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile.

How do you increase your reach on Instagram?

10 ways to boost your Instagram reach today

  1. Find your optimal posting times.
  2. Experiment with videos.
  3. Host contests or ask questions to encourage engagement.
  4. Curate user-generated content.
  5. Tell Instagram Stories.
  6. Go live on Instagram.
  7. Use Instagram ads.
  8. Post less.

Why is my Instagram reach so low 2021?

Digital marketers think that the reason for this decrease is ads and that they’re driving people away. Influencers have also experienced reduced reach, the stats showed, where fashion influencer’s engagement rate went from 4.3% (February) to 2.4% (June).

Why is my reach so low on Instagram?

If Instagram thinks you are spamming, they will keep your reach low. It’s been up in the air for a while about what the sweet spot with hashtags is, but people say that they seem to have better luck with about five unique hashtags. – Still unsure about this rule but test it out for yourself and see how it works.

Why is reach important on Instagram?

That’s why your Instagram reach is important. Reach tells you how many unique users are served your content every day. Try to maximize this metric to increase brand awareness. … If your Instagram impressions are higher than your reach, it’s a sign that your audience is viewing your content multiple times.